I'm actually not talking about the people you look up to, but rather the coffee company. Heroes however does have a bit of a heroic streak. They fair trade import all of their beans and roast them here in Springfield. Not only does that mean a fresher product for all of the coffeeshops who buy their coffee from Heroes, but it also means that coffee producers are paid a fair price for their beans.
But the awesomeness goes a little farther. Heroes was actually established to fund a mission in Mexico. The couple that founded the company were looking for a way to fund their missions work, and they decided that not only could they help coffee growers, but they could also accomplish their goal of self-funded missions.
How brilliant is that!! They have an excellent product and an excellent purpose. What could be better?
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